Urbanisation and Omnichannel drive retail
Nordic capitals are the fastest growing cities in Europe.
Increased amount of elderly population and single households.
No. of people
moving to Stockholm
area by 2030
Operating in urban crosspoints where people live and work.
90% of portfolio located in main cities, 65% in capital cities.
More than shopping destinations. A call for:
- Social experience
- Price consciousness
of 18-24 year olds
- Multifunctional shopping centres
- 100% integrated to public transportation
- Growing share of non-retail services, cafés, restaurants and entertainment
- Focus on mainstream retail
integrated to public
FOCUS ON SUSTAINABLE BEHAVIOUR
Increased demand for green building features as a condition to leasing or investing.
Consumers more drawn to sustainable retailers.
of global consumers say
A survey done by Nielsen N.V in 2015
Responsible shopping centre management at the heart of operations.
49% of shopping centres BREEAM In-Use certified.
of Citycon shopping
ONLINE CREATES OMNICHANNEL
Technological innovations influence the way we shop; online channels complement traditional retail.
Offering of personalised services and products calls for enriched customer data.
|of Nordic shoppers search for
products online before buying
them in a physical store.
Source : Verkkokauppa Pohjoismaissa, PostNord
Growing online Citycon community.
Loyalty building and pesonalisation by shopping centre apps, gift cards and digital dialogue with customers.