Urban hubs in the Nordics

Four global megatrends are impacting and reshaping the shopping centre industry also in the Nordics.

Urban hubs in the Nordics

Urbanisation

Demographic changes

Digitalisation

Climate change and resource scarcity

  • Continued growth of cities and migration to urban areas

85% of Nordic citizens lived in urban areas in 20141)

  • Higher level of education,rising income levels
  • Increasing life expectancy, ageing population
  • Smaller households


Life expectancy of women 83.8 years and men 79.7 years in the Nordic region2)

  • Growth of digital services and ecommerce, high-impact disruptive technologies, automation
  •  Innovations in business, construction, infrastructure, consumer culture

62% of Nordic citizens aged 18–79made online purchases in 20163)

  • Environmental and sustainability awareness

All Nordic capital cities aim to be
carbon neutral by 20354)

How are the trends reshaping the shopping centre industry?


INCREASED DENSITY OF URBAN STRUCTURE
• Mixed-use buildings
• Walkability and cyclability

POLARISATION OF URBAN AREAS
• Major growth concentrated in capital and metropolitan regions

SIGNIFICANCE OF PUBLIC TRANSPORTATION
• Increased development of public transportation infrastructure and its usability
• Gradually diminishing role of passenger cars
Urban consumer lifestyle
URBAN CONSUMER LIFESTYLE
• Increased consumption of services, demand for services 24/7, call for convenient F&B services
• Growing price and quality consciousness
• Preference for sustainable products and services
• Sharing economy: peer-to-peer based sharing of goods and services, diminishing role of owning
• Call for sense of community
Urban consumers
ACCESSIBILITY OF SERVICES
• Call for convenience in everyday life, preference for ‘one stop shops’
• Increasingly important role of location

MULTICHANNEL APPROACH
• Online and physical services complementing each other for optimal customer experience
Energy efficiency
ENERGY EFFICIENCY AND AIM
FOR CLEANER ENVIRONMENT

• Efficiency requirements e.g. for building and industrial sectors
• Increased role of decentralised energy production (e.g. solar, wind, geothermal)
• Sustainability and carbon neutrality objectives of cities
• Emission reductions for cars

 

Read more about vision for the future in our integrated Annual Report.

1) Source: Nordregio State of the Nordic Region 2016
2) Source: Nordic Council of Ministers: Nordic Statistics 2016
3) Source: Postnord Ecommerce in the Nordics 2017
4) Source: City of Helsinki/Stockholm/Oslo/Copenhagen