CITYCON OYJ Press release 20 November 2014
The shopping centre company Citycon has launched simultaneously in the Finnish and Estonian markets a gift card that can be used for making payments in several of the company’s shopping centres. In Finland, the gift card can first be used in five shopping centres: Iso Omena and Myyrmanni in Helsinki region, Koskikeskus in Tampere, Trio in Lahti and IsoKarhu in Pori. In Estonia, the gift card can be used in Citycon’s shopping centres Rocca al Mare and Kristiine in Tallinn.
The same card is valid in all the shops that are included in the system in these seven shopping centres. For instance, a card bought in Myyrmanni can also be used in the other six shopping centres. The gift card can be used for making payments in most of the shops in the shopping centres – over 700 stores are included. A shopping centre-specific list of stores included can be checked on Citycon’s or the individual shopping centre’s websites.
Gift cards can be purchased directly from the easy-to-use vending machines in the shopping centres and paid for by debit or credit card. The buyer can load 10 to 250 EUR on the card. The card’s balance can be checked at the vending machines or with the online service using the serial number found on the back of the card. The gift card is valid for 12 months from the date of purchase.
“We believe that the gift card is an excellent additional service to our customers. As a market leader in the shopping centre industry in Finland and Estonia, we wish to bring something new to the market. The shopping centre gift card covering over 700 shops and seven different shopping centres is unique in its size in Finland and Estonia. The gift card improves the competitiveness of these shopping centres and builds customer loyalty,” says Petteri Anttila, Marketing Director at Citycon.
The gift card vending machines were opened to the public in the middle of November and the gift cards will be strongly promoted in Citycon’s up-coming marketing campaigns.
For further information, please contact:
Petteri Anttila, Marketing Director
Tel. +358 50 356 7105
Eetu Ristaniemi, Asset Manager
Tel. +358 40 773 9083
Citycon Oyj (NASDAQ OMX: CTY1S) is a leading owner, developer and manager of urban grocery-anchored shopping centres in the Nordic and Baltic regions, managing assets that total approximately EUR 3.3 billion and with a market capitalisation of approximately EUR 1.6 billion. For more information about Citycon, please visit www.citycon.com